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National curriculum lesson 117 · Practice of Real Estate

Do-Not-Call, Social Media, Internet Advertising, and Communication

Real estate marketing must comply with do-not-call and telemarketing rules, consent requirements for specified calls or texts, commercial-email law, fair housing, truthful-advertising standards, privacy, and state license rules. A social profile, direct message, video, lead form, or team page can be advertising. The brokerage should identify itself as required, substantiate factual claims, honor opt-outs, and retain consent and campaign records.

Facts checked against the current PSI Candidate Information Bulletin and GREC sources. Last reviewed August 2, 2026. Editorial standards.

What is the exam-ready answer?

Real estate marketing must comply with do-not-call and telemarketing rules, consent requirements for specified calls or texts, commercial-email law, fair housing, truthful-advertising standards, privacy, and state license rules. A social profile, direct message, video, lead form, or team page can be advertising. The brokerage should identify itself as required, substantiate factual claims, honor opt-outs, and retain consent and campaign records.
Official syllabus mapping for Do-Not-Call, Social Media, Internet Advertising, and Communication
Roadmap lesson117 of 500
Official syllabus topicDo-Not-Call, Social Media, Internet Advertising, and Communication
Official PSI areaPractice of Real Estate
Published area weight12% of the 100-question national portion
Exam portionNational salesperson portion
Source editionPSI Georgia Candidate Information Bulletin dated July 1, 2026
Last verifiedAugust 2, 2026

The Rule

PSI publishes the weight for the complete content area, not a fixed question count for this lesson. Learn the rule well enough to apply it when PSI changes names, numbers, or parties in a new scenario.

Complete lesson

Read each concept as part of one decision system. The exam often gives one accurate statement and three statements that belong to a nearby concept.

Do-not-call process

Before covered outbound calls, use the required national and company-specific suppression process, observe permitted calling times and identification rules, and document any exemption or established business relationship. A consumer's direct do-not-call request overrides continued solicitation.

Calls, texts, and consent

Automated or prerecorded communications and marketing texts can trigger separate consent requirements. A purchased lead is not proof that the consumer gave the specific consent required to the calling party.

Digital advertising

Listings, reels, stories, posts, influencer content, landing pages, and retargeting must be accurate, non-discriminatory, authorized, current, and labeled with brokerage identity as required.

Records and security

Keep consent source, date, disclosure language, suppression checks, creative versions, approval, audience settings, and opt-out history. Protect lead data from unauthorized access or reuse.

Decision rule

Before communicating, verify channel, consent, suppression status, audience, truthful content, brokerage identity, and opt-out path.

Georgia-specific distinction

Georgia Commission advertising rules apply to internet and social-media marketing by Georgia licensees. Licensees should use broker-approved accounts and templates, display required firm information, keep listings current, and avoid implying independent operation from the broker.

Worked example

Scenario. A vendor sells a list marked 'interested in homes,' but supplies no record of consent to automated texts from the brokerage.

Reason it through. General interest or vendor consent is not automatically the specific documented consent required for the brokerage's channel and message.

Answer. Do not launch automated marketing until compliance review verifies lawful consent and suppression requirements.

Common exam traps

  • Treating purchased leads as consent
  • Ignoring company-specific opt-outs
  • Hiding brokerage identity on social media
  • Leaving sold listings advertised as available

Original practice questions with detailed explanations

These questions were written for instruction and mapped to the current outline. They are not copied from PSI or any live examination. Choose an answer before opening the explanation.

Question 1

A consumer asks the brokerage never to call again. What should happen?

  1. A. Record and honor the company-specific request
  2. B. Call next week
  3. C. Sell the number
  4. D. Ignore it if an old inquiry exists
Show answer and explanation →

Answer: A. Record and honor the company-specific request

The request should be promptly recorded and honored under the firm's do-not-call process.

Question 2

Is a social media listing post advertising?

  1. A. Yes
  2. B. No
  3. C. Only if boosted
  4. D. Only if video
Show answer and explanation →

Answer: A. Yes

The medium does not remove advertising and licensing obligations.

Question 3

Does a purchased lead prove consent to automated texts?

  1. A. Always
  2. B. No
  3. C. Only if expensive
  4. D. Only for one month
Show answer and explanation →

Answer: B. No

The sender must verify the actual consent language, scope, party, channel, and record.

Mastery tracking

Mark this lesson mastered only when every statement is true.

  • State the direct answer and decision rule without notes.
  • Explain every core concept in plain English.
  • Solve the worked example after changing one important fact.
  • Identify the Georgia distinction before reading answer choices.
  • Answer all three questions correctly and reject every distractor.
  • Repeat the topic in mixed practice on a later day.

Recommended next lesson

Continue with Confidential Information, Privacy, and Transaction Funds. Continue to roadmap lesson 118 and build on this decision rule.

Return to the Practice of Real Estate hub to see every official branch and the complete lesson sequence for this content area.

Do-Not-Call, Social Media, Internet Advertising, and Communication questions

Facts checked against the current PSI Candidate Information Bulletin and GREC sources. Last reviewed August 2, 2026. Editorial standards.

Is Do-Not-Call, Social Media, Internet Advertising, and Communication on the Georgia real estate exam?

Yes. It belongs to PSI's Practice of Real Estate content area, which is 12% of the 100-question national portion. PSI publishes content-area weights, not a guaranteed question count for this individual lesson.

What is the main rule for Do-Not-Call, Social Media, Internet Advertising, and Communication?

Before communicating, verify channel, consent, suppression status, audience, truthful content, brokerage identity, and opt-out path.

What Georgia-specific distinction should I remember?

Georgia Commission advertising rules apply to internet and social-media marketing by Georgia licensees. Licensees should use broker-approved accounts and templates, display required firm information, keep listings current, and avoid implying independent operation from the broker.

How do I know I have mastered this lesson?

Explain the rule without notes, solve the worked example again with changed facts, answer all original questions correctly, explain every distractor, and repeat mixed practice on a later day.